Twitch, the world’s leading live streaming platform, has recently updated its branded content guidelines. The new update aims to provide clarity and transparency for both streamers and advertisers. The guidelines focus on the use of on-stream logos and the prohibition of burned-in ads and audio ads. If you are a content creator or advertiser on Twitch, it’s important to familiarize yourself with these guidelines to avoid any violations. In this blog post, we will discuss Twitch’s new branded content guidelines and what you need to know about them.
On-stream logos are limited to 3% of screen size.
The new guidelines specify that on-stream logos should not exceed 3% of the total screen size. This means that advertisers cannot place their logos in the middle of the stream or take up the majority of the screen. The 3% rule ensures that the logo will not interfere with the content creator’s stream, making it less disruptive to the viewers. If the advertiser wants to increase the size of the logo, they must first seek permission from Twitch.
Burned-in video Ads are NOT allowed.
The new guidelines prohibit burned-in video ads, which are ads that are permanently added to a video. Previously, some advertisers would add ads to their videos before they were uploaded to Twitch. This practice is no longer allowed. Twitch wants to ensure that the ads are not intrusive and that viewers have control over the ads they watch. Instead of burned-in video ads, advertisers must use Twitch’s ad formats.
Burned-in Display Ads are NOT allowed.
Similar to burned-in video ads, burned-in display ads are also prohibited. Burned-in display ads are overlays that appear on top of the video content. These overlays are often used by advertisers to promote their products or services. Now, advertisers must use Twitch’s ad formats to display their ads, which ensures that viewers have control and are not disrupted by the ads.
Burned-in Audio Ads are NOT allowed.
Lastly, Twitch’s new branded content guidelines prohibit burned-in audio ads. Burned-in audio ads are audio tracks that are played during a video. These ads are often inserted into the content without the content creator’s knowledge or approval. Twitch wants to ensure that viewers have control over the ads they watch or listen to. Instead of burned-in audio ads, advertisers must use Twitch’s ad formats.
Conclusion:
Twitch’s new branded content guidelines aim to provide clarity and transparency for both content creators and advertisers. The guidelines focus on the use of on-stream logos and the prohibition of burned-in ads and audio ads. By limiting on-screen logos to 3% of total screen size, Twitch ensures that the logos are less disruptive to the content creator’s stream and the viewer’s experience. The prohibition of burned-in ads and audio ads ensures that viewers have control over the ads they watch or listen to. As a content creator or advertiser on Twitch, it’s important to familiarize yourself with these guidelines to avoid any violations. Adhering to these guidelines will help maintain the integrity of Twitch’s platform and its community.
